Over the last 30 years, endurance based sports have dominated the fitness industry. Running specifically is popular, probably because of its low barrier to entry. All you need is a pair of shoes, and you’re off. You can do it anywhere, and don’t even need any...
Weightlifting is not a popular sport. In fact, right now, USA Weightlifting has less than 30,000 registered members nation wide. Compare that to something like USA Hockey, which has over 600,000, you can see that Weightlifters are in a pretty exclusive club....
Why do you exercise? If you’re an American, there’s a 35% chance that you exercise to lose weight. Why? Because that’s the number of people in this country that are considered obese. That’s nearly 125 million people. Quite obviously, something is wrong. In fact, 3 in...
