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Our Hidden Agenda

  Why do you exercise? If you don’t, why don’t you? If you would like to, what are the reasons for wanting to start? Everyone has goals, and reasons why they train. Some of us want to jump higher for a sport, some of us want to look good at a wedding or be more...

Extra Large Pizza with a Side of Fries and a Diet Cola…

  There are certain cliches in the fitness industry that have been around probably just about as long as people have been exercising and trying to eat better. If you’ve been in this business long enough, I know you’ve shared in the lamentation of the yearly...

You’re Not Good Enough

Let’s talk about lies. Two lies, specifically. There are the lies that people in the fitness industry tell you, and there are the lies that you tell yourself. The first lie is told by an incalculable and overwhelming majority of people in the fitness industry, for no...

The Ultimate Test of Fitness

  Every year thousands of people converge on the Stubhub Center in Carson, CA to watch an elite group of athletes punish their bodies through a series of “workouts” to determine who is “the fittest on Earth.” CrossFit, The fitness program turned sport has caused...